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Bank of Bermuda This series of brochures for the 13 different Bank of Bermuda locations, can be easily updated to ensure relevancy and an accurate marketing message.
With 13 different offices around the world, the bank needed a communication that was consistent in its corporated look but customized by territory. First, SPEC created a digital template, then utilizing our Digital Asset Management Tool and digital presses, we seamlessly imported the relevant files and produced different versions (and translations) on demand. Now the Bank of Bermuda has the ability to reprint only the amount and version they need, when they need it, as well as the ability to update and target content without the costly make ready production costs and the creation of unnecessary inventory. This program simultaneously launched a new service offering to over 11 different global locations, including language and business rules localization and tracking bar-codes.
Working closely with Computer Associates channel marketing and sales divisions SPEC set up an international solution for the creation and manufacturing of database driven one to one print initiatives. Based on its success, CA’s “Choice Support” program, originally designed for Europe, was expanded to address the global market place. SPEC Worldwide, through its IPN partners was able to adapt and translate the original materials, print and then bar code them and distribute locally to 10 different markets, allowing CA’s regional managers to track and monitor their specific territory. The entire project was password accessible to CA personnel and decision makers through SPEC’s on line order status system, allowing for on line proofing and tracking. All resulting in a universal consistency, on time delivery and a consolidation of data to be used in future programs.
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