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BMW
This one's an award winner,
tying the launch of the new BMW Z8 with its appearance in
"The World is Not Enough," the latest James Bond film.
Opening up the 007 combination lock on the side of this faux
gold bound book, reveals a back lit transparency of the car
accompanied by a recorded message introducing the dealers to
"Project Ecstasy," a VHS tap, fishing handbook, cufflinks
and excellent fishing flies, hand crafted, of course. (well
not really but strictly Bond nevertheless)
Sheraton Hotels
DDB Needham, for Sheraton
Hotels, was developing a marketing kit for Hotel Managers to
support the launch of their new branding campaign. They came
to SPEC with a box full of goodies and we turned it into a
giant jigsaw puzzle featuring the central image of the
campaign, included in the puzzle; a binder, poster, a VHS
tape, buttons, cards and coupons.
Sales Collateral, Art &
Design Services
SPEC's
expertise in the design and manufacturing of custom
collateral materials has lead to the creation of a myriad of
outstanding and unusual solutions. From custom binders of
all shapes and sizes to slipcases, tubes, intricate
assemblies and finishing's…almost anything is possible.
Among the projects pictured here is the "Travel & Leisure"
portfolio: a custom pine carrying case covered in full grain
leather that holds a complete assortment of their marketing
support materials. The client, Grey Entertainment, brought
SPEC all the components and we came up with 3 different
approaches, all reflecting the positioning and quality of
this upscale publication.
Retail Displays
and Installations
SPEC has assisted many
clients in expanding their brand communications into their
retail presentations. Whether it's large format on unusual
substrates, complicated back lighted duratrans, lenticular
posters, bus wraps or museum quality graphics for more
permanent displays, we play an active role from concept to
final installations, depending on the varied needs of our
clients. We believe that true brand building requires a
consistency of messaging and imaging where the sum of parts
become greater than the whole. We assign one product
manager to each account, ensuring that brand's standards are
adhered to throughout each individual project.
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